A colleague of mine passed this on to me and I am forever grateful. This is PURE GOLD. I have never seen voice and tone guidelines this eloquently written and succinctly presented. I cannot praise the creator(s) of this site enough. If this blog gave out awards, this entry would win the Lifetime Achievement kind. It’s that good.
There’s a lot of depth to this seemingly simple guide to voice and tone. Take the time, study it. You will be rewarded.
- Building Better Business Blogs (4/7): Click, Click, Who’s There? (zemanta.com)
- The Face of Your Content: Message, Voice & Tone (iacquire.com)
- Voice and Tone: Creating content for humans (Kate Kiefer Lee) (slideshare.net)
Marketing, when done well, is about storytelling. - Evan Williams, Twitter
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Seth Godin on an alternative to the “Race to the Bottom”.
The race to the top is a much harder way, a way that requires vision, stamina…but no one has ever discounted their way into innovation.
(via justinmwhitaker)
Google Reader Will Integrate With Google+
from Google Operating System: http://bit.ly/oK0D3K
Skinnier
from Seth’s Blog: http://bit.ly/mSbVi7
Open conversations (or close them)
from Seth’s Blog: http://bit.ly/omX4jU
What I Learned From Steve Jobs
from How to Change the World: http://bit.ly/pD3fRa
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