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January 25, 2013 11:15 pm

writwow:

Voice & Tone (MailChimp)

A colleague of mine passed this on to me and I am forever grateful. This is PURE GOLD. I have never seen voice and tone guidelines this eloquently written and succinctly presented. I cannot praise the creator(s) of this site enough. If this blog gave out awards, this entry would win the Lifetime Achievement kind. It’s that good.

There’s a lot of depth to this seemingly simple guide to voice and tone. Take the time, study it. You will be rewarded.

Related articles

Building Better Business Blogs (4/7): Click, Click, Who’s There? (zemanta.com)

The Face of Your Content: Message, Voice & Tone (iacquire.com)

Voice and Tone: Creating content for humans (Kate Kiefer Lee) (slideshare.net)

4 notes

November 24, 2012 11:12 pm

startupquote:

Marketing, when done well, is about storytelling. - Evan Williams, Twitter

Become a fan of Startup Quote now!

100 notes

September 18, 2012 8:50 am

Quote: The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish. It’s also risky, filled with difficult technical and emotional hurdles, and requires patience and effort and insight. The race to the top is the long-term path with the desirable outcome.

—

Seth Godin on an alternative to the “Race to the Bottom”.

The race to the top is a much harder way, a way that requires vision, stamina…but no one has ever discounted their way into innovation.

The race to the bottom (sethgodin.typepad.com)
Stuck? (sethgodin.typepad.com)

(via justinmwhitaker)

4 notes

July 23, 2012 9:40 am

Quote: If a marketer works hard to provide a positive experience when the customer has no choice, the benefit of the doubt that’s earned is worth far more than it costs. Redesign that form, change your attitude, adjust your fees and bend over backwards to be grateful. It’ll be rewarded.

—

Seth Godin
http://sethgodin.typepad.com/seths_blog/2012/07/marketers-with-power.html