Translated:
I can carry out sculpture in marble, bronze, or clay, and also I can do in painting whatever may be done, as well as any other, be he who he may….
And if any of the above-named things seem to anyone to be impossible or not feasible, I am most ready to make the experiment in your park, or in whatever place may please your Excellency — to whom I comment myself with the utmost humility, etc.
See also the developer’s resume, da Vinci-style.
Marketing is actually what other people are saying about you.
Like it or not, true or not, what other people say is what the public tends to believe. Hence an imperative to be intentional about how we’re seen.
…
You will never keep people from talking. But you can take actions to influence the content of what they say.
—
Seth Godin(Source: sethgodin.typepad.com)
Digital media expands. It’s not like paper, it can get bigger.
As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free.
One more link, one more banner, one more side deal on the Groupon page.
Economics tells us that the right thing to do is run the factory until the last item produced is being sold at marginal cost. In other words, keep adding until it doesn’t work any more.
In fact, human behavior tells us that this is a more permanent effect than we realize. Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.
And it’s hard to go backward.
More is not always better. In fact, more is almost never better.
—
Seth Godin(Source: sethgodin.typepad.com)
Start With Why
-Simon Sinek
Jason Fried - BigThink Interview - the modern office, VC funding, why to be less ambitious up front, common mistakes new businesses make, the difference between spending money and making money, the importance of hiring late, and how marketing departments get it wrong.
Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company
- FastCompany
When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too.” Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet — the marketplace?
If you care about your product, you should care just as much about how you describe it. In nearly all cases, a company makes its first impression on would-be customers or partners with words — whether they’re on a website, in sales materials, or in e-mails or letters. A snappy design might catch their attention, but it’s the words that make the real connection. Your company’s story, product descriptions, history, personality — these are the things that go to battle for you every day. Your words are your frontline. Are they strong enough?
—
Jason FriedBy Jason Fried
37 Signals on Smart Marketing
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