Office by Alex Penny
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stuff i like

September 6, 2011 12:44 am
startupquote:

You can’t make anything viral, but you can make something good.
- Peter Shankman

startupquote:

You can’t make anything viral, but you can make something good.

- Peter Shankman

May 15, 2011 8:47 pm
Quote: I believe that we are living through the early days of a dramatic cultural shift that is bringing us back full circle, and that the world we live and work in now operates in a way that is surprisingly similar to the one our great-grandparents knew. Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth. In order to succeed now an in the future, it’s going to be imperative that we remember what worked in the past.

Gary Vanerchuk
The Thank You Economy
(p. 11)
October 13, 2010 9:37 pm

Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

July 10, 2010 3:40 pm
Quote:

Likes, friendlies and hits are all fast-growing numbers that require little commitment. And commitment is the essence of conversion. The problem with commitment is that it’s frightening (for both sides). And so it’s easy to avoid. We just click and move on.

I think there’s a transparent wall, an ever bigger one, between digital spectators and direct interaction or transaction. The faster the train is moving, the harder it is to pay attention, open the window and do business. If all you’re doing is increasing the number of digital spectators to your work, you’re unlikely to earn the conversion you deserve.


Seth Godin
March 24, 2010 7:53 pm
5 Surefire Signs Your Company Has Missed the Point

One thing that gets my goat about many companies going social is that they behave like a Twitter stream and some informal photos on Facebook mean they’re invested in social and talking to their customers. So misguided. Well, what could’ve gone wrong?

December 27, 2009 11:38 pm

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

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